Wednesday, March 23, 2011

WallCandy told to change her name


People ask you what you want to be when you grow up,” muses the 29-year-old Brooklynite. “I’ve always stood up for the little guy. -- Etsy founder Rob Kalin, in a 2010 interview with Readers Digest USA

Yes, I've noticed how you go to bat for the little people, Rob. People like Temple St Clair, who got tons of free publicity for her mass produced jewelry while trying to whip up a boycott against the use of legal coral by Etsy's own jewelry makers. Or indie musician Toro Y Moi, for whom Etsy sold tote bags packaged with digital download cards of his new album. Or all the very profitable faux vintage and mass-produced resellers you coach every day in ways to appear compliant with Etsy's ever more flexible Terms of Use.

Here's a real David and Goliath story and, as usual, Etsy seems to be siding with Goliath.

It's the story of WallCandy, a wonderful Canadian artist who's been on Etsy under that name since 2007. She's been told by Etsy that she has to change her name because a rich American, non handmade company wants it that way, regardless of jurisdiction, product type or common sense.

I don't know how this will work out, but I just wanted to help get the information out so that Etsy can't do this in secret.  I heart you, WallCandy.

WallCandy's blog post today

Thread about this on Unofficial Etsy Forums

Thread related to this on Etsy Forums